SBI PO 2014 study material: Marketing Aptitude: Previous years Marketing Question Papers of Bank Exam

Marketing Question Papers of Bank Exam

Marketing Aptitude :

State Bank of India [Morning Shift], 22-11-2009

1. ‘Benchmark’ means ___________

(1) Benches for customers to sit

(2) Benches for salesman to sit

(3) Product displayed on a bench

(4) Set standards

(5) All of the above

2. A Call Centre is ___________

(1) a meeting place for DSAs

(2) a training Centre for DSAs

(3) a meeting place for customers

(4) Data Centre

(5) a back office set up where customers queries are answered

3. The sequence of a sales process is ___________

(1) Lead generation, call, Presentation & Sale

(2) Call, Lead generation, Sale & Presentation

(3) Sale, Presentation, Lead generation & Call

(4) There is no sequence required

(5) All of the above

4. ‘Value-added services’ means ____________

(1) Better value at a premium

(2) Costlier services

(3) Additional services

(4) At per services

(5) None of these

5. To ‘Close a Call’ means _____________

(1) To end the conversation

(2) To clinch the sale

(3) To close the doors

(4) To close the business

(5) None of these

6. ‘Customisation’ means _____________

(1) Tailor-made products for each customer

(2) Customers selling goods

(3) A selling process

(4) Tailor-made products for each staff

(5) None of these

7. A ‘Call’ in Marketing language means ____________

(1) Calling on a salesperson

(2) Calling on a customer

(3) Making a phone-call

(4) Telemarketing

(5) None of these

8. A Marketing Survey is required for ______________

(1) deciding marketing strategies

(2) deciding Product strategies

(3) deciding pricing strategies

(4) All of these

(5) None of these

9. A ‘Target Group’ means ____________

(1) a group of sellers

(2) a group of buyers

(3) a group of products

(4) a group of person to whom sales should be focused

(5) All of these

10. Market Segmentation means ____________

(1) segmenting the customers as per their needs

(2) segmenting the employees

(3) segmenting the salesmen

(4) segmenting the products

(5) All of these

11. The Target Group for Credit Cards is ____________

(1) all minors

(2) all graduates

(3) individuals with taxable income

(4) existing card holders

(5) All of these

12. The Target Group for Agricultural Loans is ______________

(1) any individual dealing in agricultural or related activity

(2) farmers’ societies

(3) any farmer

(4) farm labourers

(5) All of these

13. Banc assurance means _______________

(1) Bank promising to pay interest

(2) Banks promising to give loans

(3) Banks selling insurance products

(4) Assurance to repay loans

(5) All of these

14. Market Information means ____________

(1) Knowledge of households

(2) Knowledge of industries

(3) Knowledge of peers

(4) Knowledge of customer’s tastes

(5) All of these

15. The Target Group for Car Loan is ______________

(1) all auto drivers

(2) all car owners

(3) all auto dealers

(4) any Individual needing a car

(5) All of these

16. Market Segmentation can be resorted to by means of ____________

(1) segmenting by age

(2) segmenting by income

(3) segmenting geographically

(4) All of these

(5) None of these

17. The Target Group for Savings Deposit Accounts is ______________

(1) parents

(2) students

(3) Newborn babies

(4) businessman

(5) All of these

18. Market Segmentation is useful for ______________

(1) Targeting existing clients

(2) Preferential marketing

(3) Knowing customers’ taste

(4) Identifying prospects

(5) All of these

19. Cross-selling means ____________

(1) Selling other products to existing customers

(2) Selling with a cross face

(3) Cross country marketing

(4) Selling to friends

(5) Selling to employees

20. The Target Group for Education Loans is ______________

(1) all parents

(2) all colleges

(3) meritorious students seeking higher education

(4) research scholars

(5) All of these

Marketing Aptitude :

State Bank of India [Evening Shift], 22-11-2009

1. Good marketing requires one of the following _________

(1) proper planning

(2) good team work

(3) good communication skills

(4) knowledge of products

(5) All of these

2. Marketing is a _____________

(1) one day effort

(2) team effort

(3) one man effort

(4) All of these

(5) None of these

3. Service Marketing is the same as __________

(1) Transaction Marketing

(2) Relationship Marketing

(3) Internal Marketing

(4) Outdoor Marketing

(5) All of these

4. Marketing is influenced by ______________

(1) product demand

(2) public taste

(3) buyer behaviour

(4) brand image

(5) All of these

5. Marketing in banks is a necessity today, due to __________

(1) Liberalisation

(2) Nationalisation

(3) Fashion

(4) Urbanisation

(5) All of these

6. Marketing helps in ___________

(1) boosting production

(2) getting new clients

(3) interacting with strangers

(4) None of these

(5) All of these

7. Marketing of services is resorted in ____________

(1) manufacturing concerns

(2) Insurance business

(3) hotels

(4) Only (1) and (2)

(5) Only (2) and (3)

8. Marketing is the art of ____________

(1) buying more

(2) paying more

(3) selling more

(4) Only (1) and (2)

(5) taking more

9. Market Share means ___________

(1) Share market

(2) Share prices

(3) IPOs

(4) Scope for marketing

(5) Share of business among peers

10. A DSA ( Direct Selling Agent ) is one ___________

(1) Who sells through the Internet

(2) Who sells direct to the client

(3) Who works in back office set up

(4) None of these

(5) Only (2) and (3)

11. Internet marketing means _____________

(1) Marketing to self

(2) Marketing to family members

(3) Marketing inside India

(4) Only (1) and (2)

(5) None of these

12. A good and effective DSA should __________

(1) Copy the competitor company

(2) Be passive

(3) Join the competitor company

(4) All of these

(5) None of these

13. A DSA helps in ____________

(1) Boosting direct sells

(2) Boosting sales through the net

(3) Strengthening Indirect Marketing

(4) Strengthening Telemarketing

(5) All of these

14. Which of the following statements is correct ?

(1) Market is not required due to globalisation

(2) Marketing causes higher expenses and losses

(3) Marketing is not required in profit-making companies

(4) Marketing sharpens the minds of the employees

(5) Marketing is a waste of time in established companies

15. A true marketing mindset requires ____________

(1) Active mindset

(2) Control mindset

(3) Passive mindset

(4) Inert mindset

(5) None of these

16. Modern styles of marketing are _____________

(1) telemarketing

(2) web marketing

(3) advertisement on the net

(4) e-mails

(5) All of these

17. Selling is _____________

(1) Different from Marketing

(2) A sub-function of Marketing

(3) Same as marketing

(4) More than Marketing

(5) None of these

18. Good selling skills involve _____________

(1) Patience

(2) Perseverance

(3) Empathy

(4) Knowledge

(5) All of these

19. A ‘Lead’ in marketing jargon, means ____________

(1) a likely consumer

(2) a leash

(3) a metal

(4) a team leader

(5) None of these

20. Innovation means ____________

(1) Inspiration

(2) Enthusiasm

(3) Compensation

(4) Creativity

(5) All of these

Marketing Aptitude

MODEL QUESTION PAPER SET− 1

1.Emphasis should be laid down on which of the following in the Introduction phase of Product Life Cycle?
(A)Profits
(B)Cash Inflows
(C)Market establishment
(D)Distribution Strategy
(E)Market Segmentation

Ans. (C) Marker establishment

2.The Unilever’s products Rin Bar, Le sancy Soap, Close up toothpaste, Ponds talcum Powder and Lakme cream can be kept in which of the following categories?
(A)Product Line
(B)Product Mix
(C)Product Bundling
(D)Product Items
(E)Product Index

Ans. (B) Product Mix

3.In marketing reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer is called as?
(A)Decoy effect
(B)Co-marketing
(C)Cannibalization
(D)Cross merchandising
(E)Complex sales

Ans. (C) Cannibalization

4.Which among the following provides “core benefits” ?
(A)Generic product
(B)Expected product
(C)Augmented product
(D)Potential Product
(E)Branded product

Ans. (A) Generic Product

5.Which among the following helps a marketer to help the product occupy a distinct and valued place in the target customer’s mind?
(A)Pricing
(B)Promotion
(C)Positioning
(D)Advertisement
(E)Display

Ans. (C) Positioning 

6.Which among the following is not used for Psychographic market segmentation ?

(A)Personality traits
(B)Perception
(C)Attitudes
(D)Social Roles
(E)Educational level

Ans. (E) Educational level 

7

.Market segmentation does not aid to decision making as which of the following ways__?

(A)identifying groups of customers
(B)avoid trial and error methods
(C)address the customer need effectively
(D)analysis and market segmentation
(E)skimming pricing

Ans. (E) Skimming pricing

8.Which among the following ultimately drives to maximizing profits? (more than one options correct)
(A)Customer Segmentation
(B)Customer Acquisition
(C)Customer Retention
(D)Customer Needs
(E)Customer Care

Ans. (B & C) Customer Acquisition and Customer Retention . Customer care comes under customer retention

9.Which among the following is the first stage of Marketing Process?
(A)Strategy Formulation
(B)Marketing Planning
(C)Programming, allocating and budgeting
(D)Implementation
(E)Monitoring and Auditing

Ans. (D) Implementation

10.Routinisation of Decision by the channels of distribution helps in which of the following ?
(A)Delivery of Goods
(B)Cost reduction
(C)Pricing Decision
(D)Cost increase
(E)Marketing

Ans. (B) Cost reduction

11.In which stage of the product Life Cycle (PLC) the Profits are low / negligible?
(A)Introduction,
(B)Growth
(C)Maturity
(D)Decline
(E)none of the above

Ans. (A) Introduction

12.The Unilever’s products Rin Bar, Wheel Bar, Rin Powder, Wheel Powder , Surf and Surf excel can be kept in which of the following?
(A)Product Line
(B)Product Mix
(C)Product Items
(D)Product bundling
(E)Product Index

Ans. (A) Product Line

13.In which of the following situations Net profit is maximized?
(A)Contribution is maximized
(B)Contribution is minimized
(C)Fixed Cost increased and variable cost decrease
(D)Fixed Cost remains unaltered
(E)None of the above

Ans. (B) Contribution is minimized 

14.Which among the following is the only revenue generating element among the 4ps of marketing?

(A)Price
(B)Place
(C)Promotion
(D)Product
(E)None of the above

Ans. (A) Price, The three others are referred to as cost centers

15.Which among the following is not a correct consequence of inflation in marketing?
(A)Inflation decreases the purchasing power of money
(B)Inflation increases the cost of marketing
(C)Inflation makes consumers more conscious of prices
(D)Inflation negatively affects sales
(E)All of the above

Ans. (E) All of the above 

16.Which among the following is oldest variable of market segmentation?

(A)Geography
(B)Demography
(C)Psychography
(D)General Lifestyle
(E)Sociomapping

Ans. (A) Geography

17.”Terms & Conditions” is a sub element of which of the 4Ps of marketing?
(A)Product
(B)Price
(C)Place
(D)Promotion
(E)None of them

Ans. (B) Price

18.Which among the following is not criteria for segment?
(A)It must be internally homogenous
(B)It must be identifiable
(C)It must be accessible
(D)It must have effective demand
(E)It must have high purchasing power

Ans. (E) E is not a criteria

19.Which among the following is execution phase of marketing Planning ?
(A)Monitoring
(B)Budgeting
(C)Strategy Formulation
(D)Implementation
(E)Allocating

Ans. (D) Implementation

20.Which among the following is not a quality of Banking Service?
(A)Intangible
(B)perishable
(C)inseparable
(D)customizable
(E)Ownership

Ans. (E) Ownership Service has been defined as an economic activity that does not result in ownership. 
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